PRIVACY POLICY – Margaret & Birdie

Effective Date: June 2026

This Privacy Policy explains how Margaret & Birdie collects, uses, shares, and protects your personal information when you visit our website, create an account, or purchase our products.

By using our website or making a purchase at www.margaretandbirdie.com, you acknowledge that you have read and understood this Privacy Policy.

If you have any questions, please contact us at info@margaretandbirdie.com.

Who We Are

Business Name: Margaret & Birdie

Website: www.margaretandbirdie.com

Email: info@margaretandbirdie.com

Customer Support Hours:

Monday – Saturday: 9:00 AM – 6:00 PM (Eastern Time – New York)

Sunday: Closed

Margaret & Birdie operates this online store and is responsible for handling personal information collected through our website.

Our store is powered by Shopify, which provides the e-commerce platform that enables us to offer our products and services.

Our website uses SSL/TLS encryption to help protect personal information during transmission.

Information We Collect

Information You Provide Directly

When you place an order, create an account, or contact us, we may collect:

• First and last name

• Shipping and billing addresses

• Email address

• Phone number

• Order and purchase information

• Payment information processed securely by our payment service providers

• Information you provide when contacting customer support

Information Collected Automatically

When you visit or interact with our website, we may automatically collect:

• IP address and device information

• Browser type and version

• Operating system

• Pages visited and products viewed

• Actions performed on our website

• Cookies and similar tracking technologies

• Server log files

• General location information derived from your IP address

How We Use Your Information

We use your personal information for the following purposes:

Order Processing: To confirm, prepare, process, and ship your orders.

Customer Support: To respond to questions, resolve issues, and assist with your purchases.

Service Communications: To send order confirmations, shipping notifications, tracking information, and other important updates.

Service Improvement: To analyze website performance, improve functionality, and optimize your shopping experience.

Marketing Communications: To send promotional offers, product updates, and special announcements when you subscribe to our email or SMS marketing communications or where otherwise permitted by applicable law.

Fraud Prevention and Security: To detect suspicious activity, prevent unauthorized transactions, and protect our customers and business.

Review Reminders: To invite you to review your purchase or shopping experience, where permitted by applicable law and your communication preferences.

Legal Compliance: To comply with applicable legal, regulatory, accounting, and tax obligations.

How We Share Your Information

We may share personal information with service providers and third parties when necessary to operate our business, fulfill orders, provide customer support, or deliver our services.

These may include:

• Shopify and payment providers: Including Shopify Payments and PayPal, to securely process transactions and operate our online store.

• Shipping and logistics partners: To prepare, fulfill, and deliver your orders.

• Klaviyo: To manage email and SMS marketing communications.

• Meta (Facebook and Instagram): To measure advertising performance, create advertising audiences, and deliver relevant advertisements.

• Google: For website analytics, advertising, and campaign performance measurement.

• Customer support providers: To manage customer inquiries, notifications, and assistance requests.

We may also disclose personal information when required by law, to protect our legal rights, or in connection with a business transaction such as a merger or acquisition.

We do not rent personal information to third parties for their independent marketing purposes.

Certain advertising and analytics activities may constitute a sale or sharing of personal information under applicable state privacy laws, even when no money is exchanged. Where required by law, we provide applicable privacy rights and opt-out options.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to support essential website functions, remember your preferences, analyze website traffic, and improve our marketing and advertising.

Some cookies are deleted when you close your browser (session cookies), while others remain stored on your device for a longer period (persistent cookies).

You can manage or disable cookies through your browser settings.

Please note that disabling certain cookies may affect the functionality of our website, including shopping cart features, account access, and checkout.

Depending on your location and applicable law, additional cookie preferences or opt-out options may be available.

Legal Basis for Processing Personal Information

We collect and process personal information for legitimate business purposes, including:

• Fulfilling orders and providing requested services

• Complying with applicable legal obligations

• Maintaining website security and preventing fraud

• Improving our website and customer experience

• Sending optional marketing communications in accordance with applicable law and your preferences

Where the GDPR or another applicable data protection law requires a specific legal basis, we rely on an appropriate basis, such as contractual necessity, legal obligations, legitimate interests, or consent.

Where consent is required, you may withdraw it at any time.

Online Advertising

Our website may use online marketing technologies, including Meta Pixel, Google Ads, and Google conversion tracking.

These technologies help us understand how visitors interact with our website, measure advertising performance, and display advertisements that may be relevant to your interests.

You may manage certain advertising preferences through your browser settings, the privacy settings of the applicable advertising platforms, or the following website:

https://www.aboutads.info/choices/

Additional opt-out rights may be available depending on your state of residence and applicable privacy laws.

Website Analytics

We may use Google Analytics to understand how visitors interact with our website and improve our services.

Google Analytics may collect information about your device, browser, website activity, and interactions with our online store.

Where supported and configured, privacy-enhancing measures may be used to limit the collection or identification of personal information.

You can learn more about opting out of Google Analytics by visiting:

https://tools.google.com/dlpage/gaoptout

International Data Transfers

Margaret & Birdie works with international technology, payment, fulfillment, and logistics partners.

Some of our service providers, including Shopify, Klaviyo, Google, Meta, and our international fulfillment partners, may process personal information in countries outside the United States.

As a result, your personal information may be transferred to, stored in, or processed in countries with different privacy and data protection laws.

Where required by applicable law, we take appropriate measures to protect personal information during international transfers.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy or to comply with applicable legal requirements.

This may include retaining information for order fulfillment, customer support, accounting, tax reporting, fraud prevention, and dispute resolution.

When personal information is no longer required, we take reasonable steps to delete or anonymize it, subject to applicable legal and recordkeeping obligations.

Children's Privacy

Our website and services are intended for adults aged 18 and older.

We do not knowingly collect personal information from children under the age of 13.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us at info@margaretandbirdie.com.

We will review your request and take appropriate action in accordance with applicable law.

Data Security

We use reasonable technical, administrative, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Our website uses SSL/TLS encryption to help protect information transmitted between your browser and our website.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We regularly review our security practices and implement appropriate improvements where necessary.

Your Privacy Rights

Depending on your state or country of residence and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include:

• Requesting access to personal information we hold about you

• Requesting correction of inaccurate personal information

• Requesting deletion of certain personal information

• Requesting a portable copy of your personal information

• Requesting information about how your personal information is collected, used, and disclosed

• Opting out of certain targeted advertising or sharing of personal information

• Withdrawing consent to optional marketing communications

• Appealing certain decisions regarding privacy requests, where applicable

• Exercising applicable privacy rights without unlawful discrimination

The availability and scope of these rights depend on applicable law.

To exercise your privacy rights, please contact us at:

info@margaretandbirdie.com

We may need to verify your identity before processing certain requests.

We will respond within the timeframe required by applicable law.

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our marketing emails.

California Privacy Rights

California residents may have additional privacy rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where these laws apply to our business and its processing activities.

These rights may include requesting access to, correction of, or deletion of personal information, as well as opting out of certain sales or sharing of personal information.

Where applicable, we will provide the required methods for submitting and processing privacy requests.

To inquire about your California privacy rights, please contact us at info@margaretandbirdie.com.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or applicable legal requirements.

When changes are made, we will update the effective date displayed at the top of this page.

Material changes may also be communicated through our website or by other appropriate means where required by law.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information.

Contact Us

For questions, privacy requests, or concerns regarding this Privacy Policy or the handling of your personal information, please contact:

Margaret & Birdie

Website: www.margaretandbirdie.com

Email: info@margaretandbirdie.com

Customer Support Hours:

Monday – Saturday: 9:00 AM – 6:00 PM (Eastern Time – New York)

Sunday: Closed

We aim to respond to general customer inquiries within 24 hours on business days. Privacy requests will be handled within the timeframe required by applicable law.

Let op: Dit is een concept voor je Amerikaanse webshop. Controleer vóór publicatie of de genoemde diensten en gegevensverwerkingen overeenkomen met je daadwerkelijke Shopify-instellingen. Als je onderneming juridisch in Nederland gevestigd is, kunnen ook Europese privacyregels van toepassing blijven.