PRIVACY POLICY – Margaret & Birdie
Effective Date: June 2026
This Privacy Policy explains how Margaret & Birdie (“Margaret & Birdie,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website, create an account, interact with our services, or purchase our products.
By using our website or making a purchase, you acknowledge that you have read and understood this Privacy Policy.
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at info@margaretandbirdie.com.
Who We Are
Business Name: Margaret & Birdie
Email: info@margaretandbirdie.com
Customer Support Hours:
Monday – Friday: 9:00 AM – 6:00 PM
Saturday – Sunday: Closed
Margaret & Birdie operates this online store. Our store is powered by Shopify, which provides the e-commerce platform that allows us to offer our products and services to you.
We use reasonable administrative, technical, and organizational safeguards designed to protect the personal information we process.
Information We Collect
Information You Provide Directly to Us
Depending on how you interact with our website, we may collect information such as:
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First and last name
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Shipping address
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Billing address
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Email address
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Telephone number
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Account information
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Order and purchase information
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Communications you send to our customer support team
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Payment-related information processed through our payment service providers
Payment information may be processed directly by third-party payment providers rather than stored directly by Margaret & Birdie.
Information Collected Automatically
When you visit or interact with our website, certain information may be collected automatically, including:
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IP address
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Device information
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Browser type and version
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Operating system
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Pages visited
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Products viewed
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Actions performed on our website
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Referring website or source
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Cookie identifiers and similar technologies
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Server and activity logs
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General location information derived from your device or IP address
How We Use Your Information
We may use personal information for purposes including:
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Order processing: To confirm, prepare, fulfill, and ship your order.
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Customer service: To answer questions, process requests, and resolve issues.
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Service communications: To send order confirmations, shipping updates, tracking information, and other transactional communications.
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Payments: To process and verify transactions.
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Improving our services: To analyze website performance, customer interactions, and shopping experiences.
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Marketing: To send promotional emails or SMS messages where you have subscribed or where otherwise permitted by applicable law.
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Advertising: To measure advertising performance and provide more relevant advertising.
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Fraud prevention and security: To identify potentially fraudulent activity and protect our customers, website, and business.
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Legal compliance: To comply with applicable legal and regulatory requirements.
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Review requests: Where appropriate, to invite you to review your purchase or shopping experience.
How We Share Your Information
We may share personal information with service providers and other third parties when reasonably necessary to operate our business, fulfill orders, provide our services, advertise our products, or comply with legal obligations.
These may include:
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Shopify and payment providers, including Shopify Payments and PayPal, to operate our online store and securely process transactions.
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Shipping, fulfillment, and logistics partners to prepare and deliver orders.
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Klaviyo or similar providers for email and SMS communications and marketing.
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Meta platforms, including Facebook and Instagram, for advertising, measurement, and retargeting.
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Google for analytics, advertising, and campaign measurement.
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Customer support providers to help manage customer inquiries and notifications.
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Fraud prevention and security providers to protect transactions and our Services.
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Professional advisers, regulators, government authorities, or other parties where disclosure is required or permitted by applicable law.
We may also disclose information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable law.
We do not disclose personal information to third parties except as described in this Privacy Policy or otherwise disclosed to you.
Cookies & Similar Technologies
Our website uses cookies and similar technologies to operate essential website functions, remember preferences, understand how visitors interact with our website, measure performance, and support advertising and marketing.
Some cookies are temporary and expire when you close your browser, while others may remain on your device for a specified period.
Depending on your location, you may have choices regarding certain cookies and advertising technologies.
You can also manage cookies through your browser settings. Please note that disabling certain cookies may prevent some website features from functioning properly.
Online Advertising
We may use online advertising and measurement technologies, including Meta Pixel and Google advertising and conversion measurement tools.
These technologies may help us:
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Measure the effectiveness of our advertising campaigns;
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Understand interactions with our website;
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Create advertising audiences;
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Provide advertising that may be more relevant to users; and
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Measure conversions resulting from advertisements.
Depending on applicable law and your location, you may have the right to opt out of certain uses of personal information for targeted advertising.
Analytics
We may use analytics services, including Google Analytics, to better understand how visitors interact with our website.
Analytics providers may collect information about your device, browser, interactions with our website, and other usage information.
We use this information to analyze website traffic, identify technical issues, understand customer behavior, and improve our Services.
International Data Processing
Margaret & Birdie works with service providers, fulfillment partners, technology providers, and other partners that may operate in different countries.
As a result, your personal information may be processed, stored, or transferred outside the state or country in which you live.
When required by applicable law, we take reasonable measures designed to ensure that personal information receives appropriate protection when transferred internationally.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our Services, maintaining business and transaction records, resolving disputes, preventing fraud, and complying with applicable legal, accounting, and tax obligations.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
When personal information is no longer reasonably necessary, we may delete or anonymize it, subject to applicable legal requirements.
Children's Privacy
Our website and Services are not intended for children.
We do not knowingly collect personal information from children under the age of 13.
If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us at info@margaretandbirdie.com so that we can review the matter and take appropriate action.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
We therefore cannot guarantee absolute security, but we regularly review and update our security practices where appropriate.
Your Privacy Rights
Depending on the state in which you live and the laws that apply to your personal information, you may have certain privacy rights.
These may include the right to:
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Request access to personal information we maintain about you;
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Request correction of inaccurate personal information;
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Request deletion of certain personal information;
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Obtain information about how your personal information is collected, used, or disclosed;
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Obtain a portable copy of certain personal information;
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Opt out of certain targeted advertising or sharing of personal information where applicable;
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Withdraw consent from marketing communications;
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Appeal certain decisions relating to a privacy request, where applicable; and
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Exercise applicable privacy rights without unlawful discrimination.
The availability and scope of these rights depend on applicable law and your place of residence.
To submit a privacy request, contact us at:
We may need to verify your identity before completing certain requests. We will respond within the timeframe required by applicable law.
You may unsubscribe from promotional emails at any time by using the unsubscribe option included in our marketing emails.
California Privacy Rights
If you are a California resident, you may have additional rights regarding your personal information under applicable California privacy laws.
Depending on whether the applicable legal requirements and thresholds are met, these rights may include requesting information about personal information collected about you, requesting deletion or correction, and opting out of certain uses or disclosures of personal information.
Where required, Margaret & Birdie will provide appropriate methods for exercising applicable California privacy rights.
Do Not Track & Privacy Preference Signals
Some browsers and devices allow users to send privacy preference signals.
Where required by applicable law, we will process recognized opt-out preference signals in accordance with applicable requirements.
Browser-based “Do Not Track” signals are not necessarily standardized, and our response to such signals may depend on applicable technical and legal requirements.
Marketing Communications
If you subscribe to promotional emails or SMS marketing, we may use the contact information you provide to send you promotional communications.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in the email.
For SMS marketing, you may follow the opt-out instructions included in the applicable message.
Unsubscribing from marketing communications does not prevent us from sending necessary transactional messages regarding your orders, payments, shipping, account, or customer service requests.
Third-Party Services
Our website relies on third-party services to provide certain functionality.
These third parties may process personal information according to their own privacy policies and terms.
We encourage you to review the privacy policies of third-party services you choose to interact with.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our practices, technologies, legal requirements, or other operational reasons.
When we make changes, we may update the Effective Date at the top of this Privacy Policy.
Material changes may also be communicated through our website or by other appropriate means where required.
Contact Us
For questions, privacy requests, or concerns regarding this Privacy Policy or our handling of personal information, please contact:
Margaret & Birdie
🕐 Monday – Friday: 9:00 AM – 6:00 PM
Saturday – Sunday: Closed
We aim to respond to general customer inquiries within 24 hours on business days. Privacy requests will be handled within the timeframe required by applicable law.